Our sustainable circular economy involves designing and promoting City Caps products that last, which can be reused, repaired and remanufactured. While it still retains our products' functional value, rather than just recovering the energy or materials they contain and continuously making products anew.
In connection with our sustainable development of caps, we are currently developing a very comprehensive sustainability strategy based on the following focus areas; Material strategy, conscious consumption and even more accountability around the management of our supply chains.
This strategy will be a fundamental part of our future, representing a long-term process that is constantly optimized and refined. That way, we can continuously strive to create as sustainable and responsible an organization as possible. The three focus areas have been specifically selected, which embrace a wide range and meet our desire for a sustainable transformation across our company's focus areas.
RECYCLED POLYESTER FABRIC
Polyester is the most common fabric in fashion today. The problem is, typical polyester is made from non-renewable petroleum, and it’s energy-intensive to produce. But recycled polyester is material harvested from plastic that has been recycled, like plastic water and beverage bottles. The recycled polyester fabric process takes plastic bottles, cleans them, makes pellets of the recycled plastic and then melts it into a new thread. That thread is then knitted into fabric. There are many benefits to using recycled polyester.
For City Caps headwear apparel, we only use recycled plastic bottle polyester when we use polyester.
BENEFITS OF USING RECYCLED POLYESTER FABRIC:
Taking a material like recycled polyester fabric creates a garment with higher durability, more crease-resistance, better drape, and faster drying time.
Around the world, 1 million plastic bottles are bought every minute. While most bottles go straight to a landfill, it’s possible to recycle them into textiles and other products. Demand for polyester fabrics made from recycled plastic creates a market for recycled bottles, which helps save more of them from a fate of 400+ years decomposing in a landfill. We give the plastic a second life.
Recycling “waste” plastics (rather than drawing on more natural petroleum) saves 75% of the energy, 40% of the CO2, and 90% of the water required for production. And recycled polyester is the same quality as virgin polyester. We think It’s an intelligent alternative to new polyester.
As a synthetic fibre, recycled polyester doesn’t require land to grow. Emissions, therefore, aren’t exposed to human populations in the way they are when spraying conventional cotton fields with chemicals. We think it is cleaner than conventional cotton.
- Polyester production uses much less water than cotton, and it’s used as a coolant, which is reused in the system. Dyeing polyester requires fewer chemicals than cotton.
Small acts, BIG change.